Blog

DEVELOPING LONG LASTING RELATIONSHIPS

DEVELOPING LONG LASTING RELATIONSHIPS

You can expect to invest up to 25 times more to acquire new patients as opposed to maintaining and retaining existing patients. That’s why all practices must have solid marketing processes, systems and strategies in place. The best part when you have all this together is that when your patients are happy, they naturally and automatically refer their friends, family and colleagues to your practice.

SHARING IS CARING: “LET’S GET SOCIAL”

SHARING IS CARING: “LET’S GET SOCIAL”

One of the most critical things a practice must do within its marketing processes is to find ways to engage with patients and to encourage them to share their experience with their friends, families and colleagues. Within your practice, processes and systems can be put in place to encourage staff to take pictures of happy patients and ask them to share on social media.

FOR THE “LOVE” OF MARKETING

FOR THE “LOVE” OF MARKETING

Writing this post today, it almost feels as though I have been marketing all my life, and in some ways, I guess I have been. These days, I spend a lot of time encouraging private practitioners to adopt a new way of thinking, essentially a new attitude about Marketing.