I just had the opportunity to spend 3 fun filled hours with 50 Dental Practitioners where some of the participants felt at ease letting me know exactly what they thought about making Social Media a part of their practice. I really appreciated each candid response, comment and feedback. This is one of the many reasons why I enjoy doing conferences so much. My goal is to always keep things interactive, informative and fun too!
The conference was entitled ENGAGE – Social Media and Your Practice. The goal was to encourage the participants to begin setting up a few social profiles, I provided ideas on how they could get their staff involved with some fun and easy to implement strategies, and finally I shared some fun post ideas their patient population would love.
So why are some dental practitioners reluctant to join in the social media buzz and fun?
Social media, 5 star reviews are not going away any time soon. In fact, social media has taken over the way practices communicate with their patients. Everyone has a smart phone today, and most everyone is on Facebook. So much so that over 70% of the population makes their decision to choose a dentist from posts, comments and reviews they see online! That is astonishing!
Social media has also turned Word of Mouth into Word of Thumb! When put this way, dental practitioners used to rely on Word of Mouth alone, and now they must change their focus and find out how they can leverage the opportunity of social media while remaining professional and ethical.
I totally get it, dentists want to remain professional (and they should), they want to remain ethical to their industry and to their patients (and they must). They understand that by operating a practice, they are running a business, however most don’t want their patients to feel like they are walking into a business (I respect that in a very big way).
That’s basically what I teach… How to do marketing in a way that doesn’t feel like marketing at all!
I have so much respect for dental practitioners and I get how challenging, even scary it is to put themselves out there. On the other hand, they have no choice and in most cases, all they need is a little guidance.
This session got me fired up (in a really good way). I knew I was speaking to the right audience, and as a marketer, speaker and mentor, let me tell you, there is no better feeling than knowing you are in the right place, at the right time, speaking/connecting with the right people!
There is so much more I could go into with this blog, however, I’ll keep some topics for future blog posts. What I can say for sure though is that Dentistry is a patient first type of practice where experience, privacy and the best possible care/treatments are always top of mind.
THE GOOD NEWS:
Social media and marketing is not always about advertising. In fact, marketing, advertising and sales are three very different things, and I am excited to be taking this one step further in the next three weeks by offering up a follow-up coaching/training program in a private Facebook group to this group and other dental practitioners who want to learn how to adopt social media as a continuous process within their practice while remaining professional and ethical every step of the way.
If you are a dental practitioner and you have been wondering about:
- How to deal with negative comments on social media and online review sites.
- How to be part of the conversations that are going on about your practice online (like it or not, people are talking so you might as well be part of the conversation).
- How to feel comfortable asking for reviews on Facebook and Google (no matter how unpleasant it may feel).
You will want to join in on the fun. You can ask to join the Facebook group by clicking on this link: CLICK HERE TO JOIN THE FREE TRAINING
In closing, I would like to thank the Nova Scotia Dental Association for this opportunity. The Keltic Lodge was an amazing location.
keep smiling. Keep Marketing Fun!