As I surf around on social media daily, I consistently see marketing “experts” promising the moon while at the same time repeating over and over that “You” do not need a website. I am not sure who “You” is, but I or this blog would not do you justice if I were to repeat those words as confidently as I have heard them.
You can expect to invest up to 25 times more to acquire new patients as opposed to maintaining and retaining existing patients. That’s why all practices must have solid marketing processes, systems and strategies in place. The best part when you have all this together is that when your patients are happy, they naturally and automatically refer their friends, family and colleagues to your practice.
One of the most critical things a practice must do within its marketing processes is to find ways to engage with patients and to encourage them to share their experience with their friends, families and colleagues. Within your practice, processes and systems can be put in place to encourage staff to take pictures of happy patients and ask them to share on social media.
Writing this post today, it almost feels as though I have been marketing all my life, and in some ways, I guess I have been. These days, I spend a lot of time encouraging private practitioners to adopt a new way of thinking, essentially a new attitude about Marketing.